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"Deltalina" Jazzes up Delta's Airline Safety Video

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GG Staff | 03/22/2008 - 15:45 | 3 comments

Finger waving beauty spices up safety on Delta Airlines

Next month the fresh face of safety will be making her debut aboard Delta Airlines. She doesn't have anything new to say, but she's beautiful, playful and Delta's hoping she'll get you excited about safety in ways you've never imagined.

Deltalina, an amalgamation of Delta and the actress Katherine Lee resembles - Angelina Jolie - is serious about putting safety. With just a hint of dominatrix in her scolding. And she's single.

See for yourself:

Can you remember the last safety video you actually watched? Dated and dry as 1985 reruns of Magnum PI.

Delta's new safety video has a few surprises though. It created such a buzz on the Atlanta-based airline's corporate blog that execs thought they'd take it for a test drive on YouTube. So far the video is a hotter hit than Britney going bald.

"The main focus is to get our customers' attention and make sure they know what to do in the event of an emergency ... adding bits of humor and unexpected twists to something pretty standard," says Chris Babb, a Delta product manager in charge of producing the video.

The mandatory Federal Aviation Administration (FAA) safety instructions also have smooth jazz beat to DeltalinaDeltalinaaccompany Deltalina's instructions on how to buckle a seat belt, when to put your cell phone away and how to wear an oxygen mask

And then there's the finger wag. Midway through 4 ½ minute video, Lee wags her finger - smoking is not allowed on any Delta flight...

Fun, playful and a beautiful woman to deliver the message - Delta's hoping this is the perfect combination. Personally, I like Virgin's video better. No beautiful women, but funny. What do you think?

Now, if all of them would just put some money into finding a way to make the food taste better...

Fess up. Do you watch the safety video or do you zone out and run through your agenda, itinerary, shopping spots....?

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Comments

Cannot stand the artificial

Submitted by Anonymous (not verified) on Thu, 03/27/2008 - 15:06.

Cannot stand the artificial lips. Hate it; can't believe anyone thinks it's attractive. Jolie looks ridiculous.

That woman is so

Submitted by Anonymous (not verified) on Mon, 03/24/2008 - 22:11.
That woman is so unattractive that it was hard to watch the whole video. And I didn't see what the big deal is about...it was just the same old safety instructions that you hear/see on every flight.

I loved the video. I am so

Submitted by Anonymous (not verified) on Sat, 03/22/2008 - 21:07.
I loved the video. I am so happy to see a fun, attractive and sassy gal on the safety video. It's about time they spiced it up a bit.

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