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Press Release

FOR IMMEDIATE RELEASE

GoGirlfriend.com charts new path for online travel

More than 80% of all travel decisions are made by women, and GoGirlfriend.com is setting sail with an innovative new women's online travel destination aimed at this growing market.

Guelph, Ontario, Canada: December 11, 2007 -- GoGirlfriend.com is navigating a travel route for women ages 35-55 with articles on girlfriend getaways, family adventure, solo, romance and cruise travel.

Women travel differently than men and they make more travel decisions.

GoGirlfriend answers the specific travel questions of women, serving up information the way they want it - fast, concise and with a healthy dose of attitude.

Well-known contributors like Dez Bartelt a Women's Adventure Tour Guide and interviews with Cat Cora, the First American Iron Chef from the Food Network will offer the best information on female travel trends.

Many travel topics on the site straddle genders though: Hiking vacations in the Caribbean, how to get your name off terrorist watch lists and packing tricks based on Rosien's travel experiences. A series of articles explores how travelers can give back when traveling.

GoGirlfriend makes daily escape possible. Whether it's a once-in-a-lifetime Caribbean vacation or a spa treatment for the afternoon, cultivating escape is critical for all women.

Women make more than 80% of the travel decisions and an online community for women to gather and share travel ideas is long overdue.

eMedia wanted an innovative, attractive and informative website where intelligent women can go for the travel news that matters to them.

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About GoGirlfriend.com

GoGirlfriend.com is the place on the web where smart, opinionated women find trustworthy travel information, discover new places to explore and connect with a vibrant and growing community. By serving up hot-off-the-wires travel news, the newest hotels, trendiest shopping and the best places to travel with girlfriends, spouses and kids we guide our readers through the clutter of travel information to a place where their needs are answered on a daily basis. For more information, visit Go Girlfriend.

About eMedia Interactive Inc.

eMedia Interactive Inc. is an online media company committed to providing consumers with the best possible online experience. eMedia's businesses include industry-leading data sales and services, local search, and domain acquisition. The company is dedicated to the creation of leading-edge Internet sites.


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